My favorite thing about being a creative rep and producer are the exciting, fun and… different opportunities I get. Never did I think I’d be helping pitch a tent to blow up fruit with dynamite (and a pyrotechnic) in the woods, but here we are!

What an INCREDIBLE crew of folks on set. From finding the perfect watermelon to nailing the shot, this was a challenging and fun job. Check out the final video below, and catch some other fruit explosion videos in the current 99 Bananas campaign!